As an alumnus of New York University’s Tisch School of Arts, China graduated with a Bachelor of Fine Arts degree specializing in cinematography and screenplay writing. He has been utilizing this dual skillset in his career as a writer-director-producer. After New York University, he joined the International Centre of Photography in New York to specialize in studio and location lighting and color printing. He has been in the advertising industry since 2002, and in 2008, he started directing independently and has successfully executed over 125 commercials for clients like Hindustan Lever, Reckitt Benckiser, GSK, Wipro, Apple, Reliance, KFC, Pizza Hut, and many more, working closely with national advertising agencies like O&M, JWT, Lowe, and Dentsu, among others.